Persona IQ
Following the production and launch of the Persona IQ Brand Anthem, Zimmer Biomet wanted to produce an educational and inspiring film that introduced Persona IQ to consumers, presenting the implant as the most sophisticated orthopedic product on the market.
Creative Direction, Writing, Art Direction, Line Producing, Set Design, Principal Photography, Video Editing, 3D Animation, Motion Design
The future of orthopedics
Through a combination of high concept visuals and a thoughtfully crafted voiceover, we developed a dynamic product story that will leave potential knee replacement patients excited about the opportunity of having a smart stem extension integrated into their knee implant.
Credits
Client Zimmer Biomet
Product Persona IQ® The Smart Knee™
Agency & Production Oswald West
Director & Producer Ryan Weilert
Talent
Beth Maycroft
Director of Photography Jeff Sukes
1st AC Tyler Hollman
2nd AC Lucas Benjamin
DIT Jason Grinde
Gaffer Matt Lowing
Key Grip Scott Anderson
Dolly Grip Trevor Kok
Hair & Make Up Stylist Angie Miller
Set Stylist Mary Hoksbergen
Styling Asst Kristine Weilert
Set Builder Alan Robinson
Production Assistant Dan Woodliff
Location Fulton Heights
Writer Ryan Weilert
Video Editor Dan Woodliff
Composer & Sound Design Kyle Campbell
3D Animation Delta G
VFX Artist Andrew Nawrot
VFX Artist Terrance Torberg
Motion Design Nathan De Ceasar
Storyboard Artist Rich Ellis
Voiceover Talent Kelley Buttrick
Colorist Jason Grinde
Special Thanks
Sean Cope
Hannah Amodeo