Persona IQ
We collaborated with Zimmer Biomet on the creative direction and production of a brand anthem for Persona IQ, the worlds first and only smart and connected knee implant.
Creative Direction, Writing, Art Direction, Line Producing, Set Building, Principal Photography, Video Editing, 3D Animation, Motion Design
The world’s first smart knee implant
Through a combination of high concept visuals, stylized live action footage and cutting edge 3D visual effects, we developed a product innovation video that positions their brand as industry leading innovators of modern orthopedics.
Credits
Client Zimmer Biomet
Product Persona IQ® The Smart Knee™
Agency & Production Oswald West
Director & Producer Ryan Weilert
Talent
Alex Boelkins
Buu Chau Le
Mary Hoksbergen
Director of Photography Jeff Sukes
1st AC Tyler Hollman
2nd AC Lucas Benjamin
DIT Jason Grinde
Gaffer Matt Lowing
Key Grip Scott Anderson
Dolly Grip Trevor Kok
Hair & Make Up Stylist Angie Miller
Set Stylist Mary Hoksbergen
Set Builder Alan Robinson
Art Assistant Philip Cok
Production Assistant David Sizemore
Location Lowing Studios
Stage Manager Chandler Forbes
Writer Ryan Weilert
Video Editor Dan Woodliff
Music & Sound Design Kyle Campbell
3D Animation Delta G
VFX Artist Andrew Nawrot
VFX Artist Terrance Torberg
Motion Design Nathan De Ceasar
Storyboard Artist Rich Ellis
Voiceover Talent Jason Shablik
Colorist Jason Grinde
Special Thanks
Kristine Weilert